Session 1: Is the Nearshoring Trend in Latin American Manufacturing a Sustainable Reality or Just Buzz?

This session will focus on the critical steps in launching nearshore manufacturing initiatives in Mexico and Brazil. Participants will learn about selecting the right production model, navigating regulatory landscapes, forming strong local partnerships, and creating resilient supply chains. Our panel of experienced leaders will share their personal journeys and actionable insights.  

 

Moderator: Javier Zarazua, Principal, JL Nearshoring Mexico

Speakers: 
Jason Wolf, President, Novalink, TX & MX 
Luis Ernesto Rojas Ávila, Director General, COFOCE, MX 
John Cuttino, CISBRA, BR