Dallas Market Center Continues Western Expansion; Sendero Provisions Co. Opens Their First Permanent Showroom and Staunch Traditional Outfitters Takes Showroom on the 10th Floor
"Adding these two great brands to our Western floor is very exciting for Dallas Market Center,” said Cindy Morris, president and CEO of Dallas Market Center. “We know both Sendero Provisions Co. and Staunch Traditional Outfitters will bring a great energy and new set of buyers to the floor.”
“We're thrilled to be opening our first global showroom with so many other amazing brands on the expanded 10th floor. All of us here at Sendero look forward to creating a space to showcase our latest collections, tell seasonal stories and tall tales, and grow our community by connecting with new partners and industry leaders,” said Mike Lawson, Chief Operating Officer of Sendero Provisions Co.
Sendero Provisions Co., a company built out of love of the West, makes technical performance wear, versatile day-to-day attire, durable camping/hiking gear, and thoughtfully crafted accessories. Sendero's designs blend style and substance, reflecting a deep connection to nature and a commitment to sustainability.
"We are honored to be a part of Dallas Market Center and their vibrant Western community,” said Eric Quintanilla, Owner of Staunch Traditional Outfitters. “This new home in Dallas will be a great place to showcase our fully Crossover Brand including our apparel and accessories allowing us to reach a new audience of buyers."
Staunch Traditional Outfitters is a lifestyle brand celebrated for its high-quality apparel and accessories that are crafted for the outdoor enthusiast. Staunch's products are defined by an unwavering commitment to authentic craftsmanship and a dedication to preserving the timeless traditions of great outdoor provisions.
The 10th floor expansion will debut in January 2025 and will feature a wide array of prominent Western and English brands in the newly reimagined space, including Levi’s, Signature Products Group, Cinch, Thorogood, CAT Workwear, Ariat, Kensington Protective, and Shires Equestrian. Additional exhibitors will be shared in the coming weeks.
For upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center mobile app. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Instagram , Twitter, and the DMC Daily Dose.
About Dallas Market Center
Dallas Market Center is a global business-to-business trade center and the leading wholesale marketplace in North America connecting retailers and interior designers with top manufacturers in gifts, home décor, gourmet and housewares, holiday/floral, gifts, lighting, and apparel and accessories. Inside its dynamic, five million square foot campus, nearly 200,000 customers from all 50 states and 85 countries seek industry trends, business education and new products from exhibitors throughout the year via dominant trade events for gift, home décor, holiday and floral; the nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers; the largest residential lighting trade event in North America; and the largest and most successful open-daily design center. The marketplace is located in the strongest economic zone in the country. In addition, more than 80% of Dallas Market Center buyers report that they do not shop other market centers. To make plans for upcoming markets, visit the Dallas Market Center website and download the Dallas Market Center App. Also, keep up-to-date on all information by visiting Dallas Market Center on Facebook, Twitter, Instagram, and the Dallas Market Center blog.
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